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See what people think and shop the faves.

  • UK’s Leading #1 Oral Care Brand
  • Over 500K Customers Worldwide
  • 4.89/5 - Top 300 Rated Worldwide

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|| Aqua
BEST SELLER

Ultrasonic Tooth Cleaner

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(4.89) | 14613
stars stars stars stars stars
(4.89) | 14613 reviews
£39.99 £24.99
|| Midnight Black
SELLING FAST

Sonic Electric Toothbrush

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(4.92) | 12413
stars stars stars stars stars
(4.92) | 12413 reviews
£34.99 £24.99

Water Flosser 4-In-1

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(4.77) | 10219
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(4.77) | 10219 reviews
£59.99 £29.99
|| Midnight Black
*NEW RELEASE*

Water Flosser Pro

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(4.93) | 303
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(4.93) | 303 reviews
£69.99 £39.99
Teeth Whitening Powder
2 FOR £29.99!

Teeth Whitening Powder

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(4.91) | 7717
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(4.91) | 7717 reviews
£39.99 £19.99

Air Electric Toothbrush

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(4.87) | 933
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(4.87) | 933 reviews
£79.99 £59.99

Mint Dental Floss

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(4.91) | 808
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(4.91) | 808 reviews
£5.99 £3.99
Teeth Whitening Kit
WHITEN AT HOME

Teeth Whitening Kit

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(4.84) | 5193
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(4.84) | 5193 reviews
£34.99 £24.99

V34 Colour Corrector

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(4.58) | 1709
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(4.58) | 1709 reviews
£29.99 £14.99
HA5 Hyaluronic Serum
FOR HEALTHIER GUMS

HA5 Hyaluronic Serum

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(4.81) | 295
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(4.81) | 295 reviews
£29.99 £14.99
Enamel Care Serum
REDUCES SENSITIVITY

Enamel Care Serum

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(4.77) | 472
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(4.77) | 472 reviews
£29.99 £14.99
Stainless Steel Tongue Scraper
BYE BAD BREATH👋

Stainless Steel Tongue Scraper

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(4.92) | 9184
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(4.92) | 9184 reviews
£9.99 £4.99
Teeth Whitening Pen
WHITEN ON THE GO

Teeth Whitening Pen

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(4.72) | 2319
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(4.72) | 2319 reviews
£17.99 £10.99
|| Mint Green
ALL IN ONE KIT

Dental Cleaning Kit

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(4.76) | 3748
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(4.76) | 3748 reviews
£74.99 £39.99

Teeth Whitening & Cleaning Strips

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(4.71) | 631
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(4.71) | 631 reviews
£24.99 £16.99

Flavoured Toothpaste

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(4.89) | 1033
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(4.89) | 1033 reviews
£11.99 £7.99

Teeth Whitening Refills

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(4.97) | 299
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(4.97) | 299 reviews
£24.99 £13.99

Bamboo Toothbrush

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(4.86) | 808
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(4.86) | 808 reviews
£4.99 £3.99

PAP+ Pro Teeth Whitening & Cleaning Powder

Elevate your smile with our best-selling Teeth Whitening Powder, now featuring PAP Pro—an incredible teeth whitening break-through!

Order UK's #1 Rated Powder Now!

We've got a solution for every smile

Read our most recent reviews!

Rated 4.86/5 out of 83691 verified reviews

Phillipa E.

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5

At my age I wasn't expecting miracles but have been pleasantly surprised by the results. After only a few weeks my teeth are definitely a couple of shades lighter.

Kaisur. K

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5

So far soo good, plaque already being removed and the toothbrush feels much better quality than the ones I use

Anonymous

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4

Bought the ultrasonic tooth cleaner! I've only used it once so far but it definitely does help! Only giving it 4 stars and not 5 because I haven't used it long enough to see it's full potential. But super optimistic!

Shameen. T

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5

Found this powder and I would like to say this is the best powder on the market! Been using it for months and finally can feel a difference!

Kiran. T

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5

Cannot believe how well the ultrasonic tooth cleaner works!!! I will be ordering other items too. 5 stars.

Marcob. E

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5

Amazing Toothbrushs and tool leave tour teeth so clean

Helen. D

stars stars
2

Toothbrush stopped working within 3 months...

UPDATE: Luckily customer service finally dealt with and sent a replacement

Robbie. A

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5

Delivered fast, I have only used three times so far I have rather white ish teeth already but they certainly seem to be changing slowly I can imagine would have a fast result with more stained teeth as it’s starting to work for me. Gums were not sensitive either

Wayne. L

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5

The products do what they say. I have had 3 products, very pleased with them all. Fast shipping also.

Ali. R

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5

What can I say, honestly the best tooth cleaner out it made my yellow teeth white in a matter of days.

Highly recommended

Lesley. R

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5

Not paid to leave a review: Prompt delivery and item was as described. I purchased the stainless steel tongue scraper which comes with its own discreet container.
Since using the scraper my whole mouth just feels cleaner and it has become part of my daily oral hygiene.

Lolly. P

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5

I hadn’t ordered from here before, but I ordered two tongue scrapers & a water flosser for really good prices in the sale. Only one tongue scraper arrived due to a packaging issue, but Ashley (customer service) responded the same day, and sent another out immediately and apologised.

Phillip. A

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3

Decent tongue scraper that's worth the money

Research & Development Team

All of our research, formulation, development and product testing is conducted in-house at our U.K. headquarters, through our very own Smile Therapy Research Centre.

  • 100% Vegan

    Plant-powered perfection for every smile!

  • Dentist Approved

    Dentist-certified smiles await!

  • Non-toxic

    Experience the safety of pure ingredients in every smile!

  • Results Guaranteed

    Results you can see, satisfaction guaranteed!

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